The Results
Our team consisted of three members total: Evelyn Mena, Montse Soto, and myself. Our goal as a team was to create a visual identity and guidelines for 808 Donuts, which was set to open at the Towson Town Center later this year. Dividing the work, I took on the role of researcher, collaborative prototype designer, and product designer. I collaborated with setting up/input on the prototype design, creating illustrations/patterns, and applying designs to mockups that would demonstrate our work. These works were created for Seminar at the University of Baltimore, Spring 2023.
Packaging
Drinks
Merchandise
The Process
During the developing stage, illustrations and patterns were necessary to create a playful and open environment. The illustrations mostly stuck to the four seasons: Summer (Beach Fun), Fall (Falling Mochi), Winter (Mochi Wreath), and Spring (Cherry Blossom). The patterns included our main mascot Bob (rice grain) and his family during the Cherry Blossom design and tri-color/quad-color mochi designs. We wanted to incorporate the mochi while still having the design be unique.
