The Result
My goal was to create a concise and impactful design that can capture the viewer's attention. With limited word count, the design had to communicate its message quickly and effectively to the viewer. The custom-drawn illustration intended to demonstrate the power of monetary donate. The illustration is meant to educate the public that sending monetary donations is an effective and immediate relief whereas sending items does not have the same impact. Financial contributions allow money to be a faster, more efficient distribution for necessary resources. During these times, one must act fast as it could take time and resources to send over necessary resources. This PSA entry was created for an Independent Study course at the University of Baltimore in Spring 2023.
The Process
PSAid is a nationwide, annual contest that invites all entries for Public Service Announcement design to help raise awareness about the effectiveness of monetary donations in support international disaster relief. The contest was divided into three categories: Static Image, Digital Image, and Video. The primary goal is to educate the public on the most effective ways to contribute and why monetary donations are the most impactful from of support.
